Venture: Sistema.bio
Sistema.bio is a prefabricated modular biodigester package.
Expert: Megan Ketchum
Head of Marketing, Brands at Faire
• Senior Director—Growth & Lifecycle Marketing, Linkedin
Sistema.bio partnered with Rippleworks to establish a best in class sales operation
Sistema.bio‘s prefabricated modular biodigester package takes organic waste and transforms it into renewable biogas and a powerful organic fertilizer. Sistema finances their biodigester package, making it affordable for customers across Mexico, Kenya, and India, helping create usable resources from waste products for smallholder farmers.
Sistema.bio’s top priority was doubling sales in 2021 by improving their online marketing capabilities. Sistema.bio partnered with Rippleworks to establish a best in class sales operation that improves quality/conversion of online leads.
Sistema.bio partnered with Rippleworks Expert Megan Ketchum, a pragmatic operator and strategist who drove business transformation and growth at Faire, Linkedin, and Bain & Company. Together, they:
• Identified the operational gap between Sistema.bio’s sales and marketing teams
• Began bridging that gap for their teams’ lead generation processes
• Built a roadmap to create Sistema.bio’s formal marketing function
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