Venture: Health in Harmony
Health In Harmony is a rainforest conservation organization holistically addressing the health of people, ecosystems, and the planet.
Expert: Anusha Sethuraman
Founder, Once Upon a Climate
• Head of Marketing, Sofar Ocean
Health in Harmony partnered with Rippleworks to build a cohesive global brand.
Health in Harmony (HIH) believes that rainforests are essential for the survival of humanity. HIH partners with rainforest communities, who are protecting 9.4 million hectares of high-value rainforest around the world, to improve human and forest health. By listening to and investing in these communities, HIH is reversing tropical deforestation and halting climate and nature crises.
One of HIH’s top priorities going into this project was refreshing their brand architecture and messaging.
HIH partnered with Anusha Sethuraman, a marketing executive with over 17 years of experience in climate tech and AI. Together, they:
• Finalized messaging for Rainforest Exchange (RX) and Health in Harmony
• Developed new brand architecture, highlighting purpose and priorities, target audiences and engagement
• Updated website structure overview and requirements
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