Namati partnered with Rippleworks to inspire organization-wide movement building with a new brand identity

Namati is advancing social and environmental justice by building a movement of people around the world who know, use, and shape the law. Namati works in partnership with community paralegals who are fighting to protect common lands, enforce environmental law, and secure basic rights to healthcare and citizenship in six countries around the world including Myanmar, India, Kenya, Mozambique, Sierra Leone, and the United States.

One of Namati’s top priorities going into the project was expanding awareness of and support for legal empowerment among their core audiences. Namati partnered with Rippleworks to create a brand narrative and messaging framework that accelerate organization-wide movement building.

Namati partnered with Rippleworks Expert Shuchi Sarkar, a global CMO and marketing leader who brought decades of experience from Creo and HP. Together, they:

• Developed an understanding of their brand positioning journey; analyzed the current state of Namati’s brand, their ideal future state, and how to bridge the gap 

• Built a First draft of a new brand narrative and messaging framework

•  Articulated Namati’s aspirations to create a movement of “justice seekers”

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