Financing Alliance for Health partnered with Rippleworks to refresh their brand identity, value proposition and core messaging.

Financing Alliance for Health (FAH) is an Africa-based, African-led partnership that works with governments, donors, and the private sector to address systemic financing challenges to scaling community health systems. As trusted strategic and technical advisors, FAH partners long-term with Ministries of Health and Finance to develop flexible financing sources that provide the funding necessary to scale and sustain local health systems. FAH works toward a new reality where domestic and international funders prioritize community health as a key way to achieve universal health coverage.

One of FAH’s top priorities going into this project was developing a clear, coherent and accessible brand identity to receive more health financing from multiple stakeholders and deliver greater impact.

FAH partnered with Jeehyang Leung, an experienced marketer passionate about growing businesses in a consumer-centric way. Together, they:

• Refined their value proposition and key messaging. 

• Created an implementation plan to incorporate messaging throughout the fabric of the organization.

• Developed a resourcing plan that included marketing hires over the next two years.

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Marketing & Sales
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